How to Share Every Endearing Quirk about a Dog Without Overwhelming Adopters

We’ve talked a lot about the dos and don’ts of shelter marketing, especially dog bios. Two weeks ago, we wrote about the importance of writing positive dog biographies that help people imagine your dogs as their dogs. But we didn’t show you how to craft a great dog bio, so we decided to throw some examples your way.

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Rework some of your existing dog bios and do a side-by-side comparison, like we did here. Look for any barriers to adoption that might exist in your bios. And, as always, don’t be boring!

For more adoption marketing tips, check out our ebook.