Naming Shelter Dogs: The Framing Effect

Xena, Brutus, Trigger, Monster, Ruger, Tank, Harley, Chopper, Flex, Maximus, Whiskey, Storm, Tyson, Gunner, Bullet, Boss… Before you name your shelter dogs*, consider this: You can influence your adopters perceptions of “pit bull” dogs, starting with the names that you give them. That’s because their names frame them. It’s the context for how adopters

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Progressive Animal Sheltering: Dogs are Individuals First

Progress lies not in enhancing what is, but in advancing toward what will be. – Khalil Gibran As today’s animal sheltering professionals increasingly focus on providing dogs with quality care and getting to know them as individuals – through standardized

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